If you're a retail buyer who is new to sachets you might be wondering "how would my customers even use these?" You're not the first category manager to ask. Many retailers have criminally underestimated the versatility and impact of these small but mighty air fresheners. But with over 40 years of experience crafting sachets, we've witnessed firsthand the countless ways customers love and use them.
This guide is your roadmap to understanding the many uses of sachets and maximizing their sales potential. We'll explore everything from basic sachet usage to over 20 creative application ideas. By the end, you'll understand why your customers love the versatility of sachets, and how to drive incremental sales growth.
What is a Sachet?
A sachet is a small, sealed envelope filled with essential oils and natural minerals. Unlike candles or air fresheners, sachets release fragrance gradually, providing a long-lasting, continuous scent. They are safe, flameless, and require no maintenance beyond occasional shaking.
Basic Sachet Usage
To use a sachet, simply:
- Set: Place an unopened sachet where you want fragrance.
- Scent: The sachet will gradually release its scent, filling the space with fragrance for up to 6 months.
- Shake: As the scent diminishes, simply shake the envelope to stir the fragrance oils inside and “wake up” the sachet.
Sachet Care Tips
For the best possible sachet experience, we recommend the following;
- Avoid Direct Contact: While sachets are generally safe, it's essential to avoid direct contact with delicate surfaces like finished wood. The fragrance oils can react with certain materials, causing damage.
- Check Product Label: Always read the back label of the sachet for specific care instructions and surface compatibility information.
Unleashing the Potential of Sachets: 20+ Usage Ideas
Sachets are incredibly versatile and can be used in countless ways throughout the home, car, and personal belongings. Here are just a few ways our shoppers use their sachets:
Home Fragrance
- Closets and Drawers: Infuse clothing with a fresh scent.
- Linens: Place between sheets, towels, or blankets..
- Bathrooms: Combat odors and create a spa-like atmosphere.
- Living Spaces: Improve ambiance by placing sachets on shelves, tables, or under cushions.
- Kitchen: Freshen the air and mask cooking odors. Stash between trash liner or even magnet to the fridge.
On-the-Go Freshness
- Luggage: Prevent musty odors during travel.
- Gym Bags: Keep workout gear smelling fresh.
- Cars: Place under the seat for long-lasting fragrance.
- Outdoor Activities: Keep sachets stored with camping gear.
Personal Care
- Shoes and Clothing: Eliminate unwanted odors and place a sachet in/near shoes.
- Accessories: Store with scarves, hats, and gloves to maintain freshness.
- Diaper Bin: Place a sachet with your diaper bin to keep away diaper odors.
Gift Ideas
- Wedding Favors: A sweet surcie for your guests.
- Gift Wrapping: Use holiday sachets as festive gift tags.
- Stocking Stuffers: Another holiday surprise that smells so good!
Additional Uses
- Aromatherapy: Enjoy the therapeutic benefits of different scents.
- Seasonal Décor: Incorporate sachets into holiday decorations.
- Crafting: Use sachets as part of DIY projects or as decorative accents.
Conclusion
Sachets are a great, impulse driven purchase to freshen a space. By understanding the versatility and proper usage of sachets, you can effectively position sachets in your planograms and store layouts to improve overall sales.
